Category: News

When shorter days work in your brand’s favour

An October evening, 5:30 p.m. A shopping street at dusk. The unit across the road glows with an illuminated light box bearing its logo, visible from a hundred metres away. And your sign? Printed film on the façade that, at this hour, is already almost invisible.

Two boxes on the desk. Both with the same graphic design — same colour, same logo, same winter motif. One is a Suitcase Box with a handle, opening like a suitcase, printed inside. The other is a standard shipping carton with the same logo. The product inside is identical. What differs is the packaging — and how the recipient opens it and later talks about it.

The photo gallery from last year’s company gala. The event backdrop behind the podium: brand colour, navy, everything matches. The roll-up at the entrance: almost navy — slightly warmer, slightly more purple. The branded tablecloths: a completely different shade, clearly too light. In the room it may not have been noticeable. In the photographs — it is perfectly visible. And those photographs will stay in the company gallery for the next three years.

On 16–17 September, Labo Print will be exhibiting at Festiwal Marketingu in Warsaw. Visit us at EXPO XXI, Stand I9, and discover solutions for brands, advertising and event agencies, and B2B customers.

It’s mid-October. You’re writing the brief for Christmas materials — stores need to look like Christmas from the first week of November. The print producer reads the brief and replies: “We can do it, but only if the artwork is ready by 24 October.” That’s ten days away. The artwork is half finished.

Mid-September. You walk past a competitor’s shop window and notice it’s already fully dressed. Pumpkins, spiders, orange banners above the confectionery aisle. Your brand hasn’t sent a brief yet, because Halloween is still six weeks away. The problem: that competitor sent their brief two weeks ago.

How to avoid the post-holiday production bottleneck

The end of the holiday season can feel deceptively calm. Stores still look summery, campaigns have not officially started yet, and teams are only just returning from their holidays. Meanwhile, in print production, something very specific is already happening: the season begins in which everyone wants everything at once.

Your client sends a brief. Somewhere between format specs and delivery deadline there’s one sentence: “materials must be eco-friendly”. It sounds harmless — until you ask exactly what that means. Because from now on, “eco” on a banner, roll-up or POS display is not aesthetics or good intentions. It’s a claim that must be backed by documentation.

Summer is a good time to close your projects

Summer has just begun. Calendars slow down, briefs go quiet for a moment, and part of the market is getting ready for holidays. Labo Print produces throughout the summer — with no breaks, no delays and no downtime.

We’ve added a new decorative product to shop.laboprint.eu — the Canvas print. It’s a print on a material with the texture of painter’s canvas, stretched over a wooden frame and ready to hang straight out of the box, with no extra framing needed.

How to prepare your exhibition setup before the season returns

Between September and November, Europe reaches the peak of the trade fair season. Industry events in Cologne, Frankfurt, Paris, Amsterdam, Prague and dozens of other cities bring entire sectors together in one place — distributors, customers, partners and competitors. For agencies and brands present at these events, one thing matters most: everything must be ready before the installation team enters the hall.

In spring 2026, we invited Labo Print customers to take part in a customer satisfaction survey. We wanted to better understand how you evaluate working with us — from product quality, delivery times and customer service to your everyday needs related to ordering advertising materials.

From 1 July 2026, the next stage of EU regulations on light international transport will come into force. It will cover, among others, some transport operations carried out by delivery vehicles and vehicle combinations above 2.5 t, used in international goods transport or cabotage operations.

How to plan brand presence across summer event spaces

Your brand is entering the summer season.

Beer gardens, beaches, festival zones, pop-ups at events, sponsorship of outdoor happenings — that means fifteen activations in different locations and different formats. Every single one needs to look exactly the same.

Start in June to be ready for September.

September 1st does not move.

For retail chains, it marks the launch of Back to School campaigns — with updated window communication, promotional zones and POS materials ready from day one.

For schools, high schools and kindergartens, it is the end or peak of the recruitment season — with recruitment banners, signage, stickers and space branding that needed to be ready weeks earlier.

Signage, sponsor zones and production under time pressure

Your client is sponsoring a music festival for the first time.

The brand logo will appear on 60 metres of banners near the main stage, across multiple sponsor zones and on VIP materials. You received the brief three weeks before the festival. The organiser has just changed the layout of the main zone.

Your retail client wants all materials ready before the end of July.

The brief lands in your inbox in June. Inside: a dozen stores, multiple material formats, one deadline — and most likely several rounds of corrections before final approval.

Pre-season event checklist

For agencies, marketers and event organisers

The print market is changing faster than it did just a few years ago. Clients increasingly expect not just a single product, but comprehensive service. A request for leaflets today may quickly turn into a need for beachflags, roll-ups, an exhibition stand, POS materials or large format advertising tomorrow.

B2B purchasing is changing faster than many people realise. More and more companies want to order advertising, event and display materials exactly when they need them – quickly, conveniently and without unnecessary steps.

Organising a run, marathon or any other sports event involves much more than marking the route and opening registration. The success of the event is also determined by details that participants often notice only on site – smooth organisation, intuitive movement between zones and clear communication throughout the venue.

The event and trade show season may look similar every year, but it always verifies the same decisions. Not at the design stage, but much later – during installation, transport and subsequent use.

A well-designed event space doesn’t draw attention to itself.
It simply works.

From April 14–16, 2026, the Labo Print team will be present at Warsaw Pack at Ptak Warsaw Expo – one of the leading packaging industry events in Central and Eastern Europe.

On 1–2 April 2026, Labo Print will participate in C!Brand Paris, an event dedicated to visual communication, retail solutions and brand activation.