Blog

Start in June to be ready for September.

September 1st does not move.

For retail chains, it marks the launch of Back to School campaigns — with updated window communication, promotional zones and POS materials ready from day one.

For schools, high schools and kindergartens, it is the end or peak of the recruitment season — with recruitment banners, signage, stickers and space branding that needed to be ready weeks earlier.

Continue reading “Back to School — materials for retail and educational institutions.”

Signage, sponsor zones and production under time pressure

Your client is sponsoring a music festival for the first time.

The brand logo will appear on 60 metres of banners near the main stage, across multiple sponsor zones and on VIP materials. You received the brief three weeks before the festival. The organiser has just changed the layout of the main zone.

Continue reading “Large-format advertising for concerts and festivals”

Your retail client wants all materials ready before the end of July.

The brief lands in your inbox in June. Inside: a dozen stores, multiple material formats, one deadline — and most likely several rounds of corrections before final approval.

Continue reading “Summer retail sales — prepare your in-store communication before the race against time begins”

Pre-season event checklist

For agencies, marketers and event organisers

Continue reading “Outdoor without surprises”

The print market is changing faster than it did just a few years ago. Clients increasingly expect not just a single product, but comprehensive service. A request for leaflets today may quickly turn into a need for beachflags, roll-ups, an exhibition stand, POS materials or large format advertising tomorrow.

Continue reading “Expand your print business capabilities – when is it worth outsourcing large format printing or exhibition systems to a production partner?”

B2B purchasing is changing faster than many people realise. More and more companies want to order advertising, event and display materials exactly when they need them – quickly, conveniently and without unnecessary steps.

Continue reading “Order online – why more and more companies choose this model”

Organising a run, marathon or any other sports event involves much more than marking the route and opening registration. The success of the event is also determined by details that participants often notice only on site – smooth organisation, intuitive movement between zones and clear communication throughout the venue.

Continue reading “Sports events – how to plan visual communication for a run or marathon”

The event and trade show season may look similar every year, but it always verifies the same decisions. Not at the design stage, but much later – during installation, transport and subsequent use.

Continue reading “New products for the event and trade show season – what really matters when choosing display systems”

A well-designed event space doesn’t draw attention to itself.
It simply works.

Continue reading “Event season: how to design an event space from entrance to sponsor zone”