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The photo gallery from last year’s company gala. The event backdrop behind the podium: brand colour, navy, everything matches. The roll-up at the entrance: almost navy — slightly warmer, slightly more purple. The branded tablecloths: a completely different shade, clearly too light. In the room it may not have been noticeable. In the photographs — it is perfectly visible. And those photographs will stay in the company gallery for the next three years.

We are expanding the Labo Print POS range with five ready-made display structures designed for offset printing. The new products include three modular stands, a compact shelf display and a stepped display. Different dimensions, constructions and maximum loads make it possible to select a solution for the type of product and the available display area.

On 16–17 September, Labo Print will be exhibiting at Festiwal Marketingu in Warsaw. Visit us at EXPO XXI, Stand I9, and discover solutions for brands, advertising and event agencies, and B2B customers.

It’s mid-October. You’re writing the brief for Christmas materials — stores need to look like Christmas from the first week of November. The print producer reads the brief and replies: “We can do it, but only if the artwork is ready by 24 October.” That’s ten days away. The artwork is half finished.

Mid-September. You walk past a competitor’s shop window and notice it’s already fully dressed. Pumpkins, spiders, orange banners above the confectionery aisle. Your brand hasn’t sent a brief yet, because Halloween is still six weeks away. The problem: that competitor sent their brief two weeks ago.

How to avoid the post-holiday production bottleneck

The end of the holiday season can feel deceptively calm. Stores still look summery, campaigns have not officially started yet, and teams are only just returning from their holidays. Meanwhile, in print production, something very specific is already happening: the season begins in which everyone wants everything at once.

Your client sends a brief. Somewhere between format specs and delivery deadline there’s one sentence: “materials must be eco-friendly”. It sounds harmless — until you ask exactly what that means. Because from now on, “eco” on a banner, roll-up or POS display is not aesthetics or good intentions. It’s a claim that must be backed by documentation.

Summer is a good time to close your projects

Summer has just begun. Calendars slow down, briefs go quiet for a moment, and part of the market is getting ready for holidays. Labo Print produces throughout the summer — with no breaks, no delays and no downtime.

We’ve added a new decorative product to shop.laboprint.eu — the Canvas print. It’s a print on a material with the texture of painter’s canvas, stretched over a wooden frame and ready to hang straight out of the box, with no extra framing needed.

How to prepare your exhibition setup before the season returns

Between September and November, Europe reaches the peak of the trade fair season. Industry events in Cologne, Frankfurt, Paris, Amsterdam, Prague and dozens of other cities bring entire sectors together in one place — distributors, customers, partners and competitors. For agencies and brands present at these events, one thing matters most: everything must be ready before the installation team enters the hall.

In spring 2026, we invited Labo Print customers to take part in a customer satisfaction survey. We wanted to better understand how you evaluate working with us — from product quality, delivery times and customer service to your everyday needs related to ordering advertising materials.

From 1 July 2026, the next stage of EU regulations on light international transport will come into force. It will cover, among others, some transport operations carried out by delivery vehicles and vehicle combinations above 2.5 t, used in international goods transport or cabotage operations.

How to plan brand presence across summer event spaces

Your brand is entering the summer season.

Beer gardens, beaches, festival zones, pop-ups at events, sponsorship of outdoor happenings — that means fifteen activations in different locations and different formats. Every single one needs to look exactly the same.

Start in June to be ready for September.

September 1st does not move.

For retail chains, it marks the launch of Back to School campaigns — with updated window communication, promotional zones and POS materials ready from day one.

For schools, high schools and kindergartens, it is the end or peak of the recruitment season — with recruitment banners, signage, stickers and space branding that needed to be ready weeks earlier.

Signage, sponsor zones and production under time pressure

Your client is sponsoring a music festival for the first time.

The brand logo will appear on 60 metres of banners near the main stage, across multiple sponsor zones and on VIP materials. You received the brief three weeks before the festival. The organiser has just changed the layout of the main zone.

Your retail client wants all materials ready before the end of July.

The brief lands in your inbox in June. Inside: a dozen stores, multiple material formats, one deadline — and most likely several rounds of corrections before final approval.

Pre-season event checklist

For agencies, marketers and event organisers