Director's chairs
Director's chairs are personalised folding seats for events, trade fairs, beach bars, gardens and branded relaxation zones. They combine practical seating with an advertising surface on the backrest and seat, helping keep the brand visible where guests stop, wait or relax. The wooden frame is lightweight and foldable, while the Decor 240 g/m² printed fabric is water-resistant, washable and replaceable. One-sided and double-sided variants are available.
| Intended use | as a seat, decoration and advertising medium, perfect on the beach, in city gardens, at events, beach bars, in private spaces |
|---|---|
| Print material | Decor 240 g/m² |
| Construction | wooden frame |
| Printing technology | Sublimation |
| Visible graphics format | backrest: 38,50 x 14,50 cm, seat: 37,50 x 37,50 cm |
| Weight | 5,6 kg |
| Set includes | Decor material, solid wood construction |
| Properties | foldable structure, lightness, material can be changed, Material waschbar, water-resistant material |
| Size after packaging | 82,00 x 60,00 x 18,00 cm |
Director’s chairs are a practical choice for companies that need comfortable branded seating and a visible advertising medium in one product. They work well in event zones, on trade fair stands, in cafés, beach bars, city gardens, outdoor cinemas and private promotional spaces. The personalised print on the seat and backrest helps adapt the chair to the visual identity of a brand, venue or campaign.
What makes Director’s chairs useful in promotion?
The product combines a solid wooden frame with printed Decor 240 g/m² material. The fabric is printed using sublimation technology, which supports saturated colours and durable graphics in everyday use. This is important when the chair is part of a larger branded arrangement and needs to remain visually consistent with other promotional elements.
The printed fabric can be changed and washed, which makes it easier to refresh the chair for another event, campaign or season. The water-resistant material also allows the chair to be used outdoors, for example on the beach, in gardens or in open-air event areas.
Where do printed Director’s chairs work best?
- as seating in relaxation zones at concerts, festivals and corporate events,
- as branded furniture for trade fair stands, conferences and waiting areas,
- as decorative seating for restaurants, cafés, terraces and beach bars,
- as a reusable advertising medium in seasonal outdoor spaces.
How to choose the right variant?
The product is available as a one-sided Director’s chair and a double-sided Director’s chair. The one-sided variant is suitable when the main viewing direction is clear, for example at a stand, reception zone or arranged seating area. The double-sided variant is worth considering when the chair may be viewed from different sides, such as in open event spaces, gardens or beach locations.
The chair weighs 5.6 kg and has a foldable structure, which supports transport, storage and repeated use at different locations. The visible print area is 38.50 x 14.50 cm on the backrest and 37.50 x 37.50 cm on the seat.
Practical use and brand visibility
Director’s chairs are often selected for spaces where seating is not only functional but also part of the brand experience. In event areas, visitors usually spend more time near seats than next to standard advertising displays. This makes the printed backrest and seat useful for logos, short campaign messages, venue branding or decorative patterns matched to the rest of the stand or outdoor zone.
On the English-speaking market, this product may also be described as a personalised director chair, printed director chair or branded director’s chair. These names refer to the same type of folding chair with customised printed fabric, but the main product name remains Director’s chairs.
One-sided or double-sided version?
The choice depends mainly on how the chair will be positioned and how people will move around it. A one-sided Director’s chair is usually enough when the chair faces one direction, for example at a conference corner, promotional desk or café terrace. A double-sided Director’s chair is more useful in open layouts, where branding should remain visible from more than one side.
| Variant | Best for | Selection tip |
|---|---|---|
| One-sided Director’s chair | Stands, reception areas and arranged seating zones | Choose when the main viewing direction is clearly defined. |
| Double-sided Director’s chair | Events, gardens, beach bars and open relaxation zones | Choose when the chair may be seen from different directions. |
Preparing the print file
When preparing artwork, consider the proportions of the two visible print areas: the backrest is a narrow horizontal space, while the seat is close to square. Logos, short slogans and simple brand elements usually work best on the backrest. Larger patterns, background graphics or supporting visual elements can be placed on the seat.
- Keep important text and logos within the visible print area.
- Avoid very small lettering on the backrest, as the space is limited.
- Use clear contrast between the background and key brand elements.
- Match the design to the environment: event, beach, café, garden or trade fair stand.
Transport, storage and repeated campaigns
The foldable structure and low weight make the chair convenient for mobile teams, event agencies and exhibitors. After an event, the chair can be folded and stored; the packed dimensions are 82.00 x 60.00 x 18.00 cm. Because the printed material is replaceable, the same wooden construction can be adapted to another campaign or visual concept without changing the whole seat.
The water-resistant, washable Decor material supports use in outdoor and semi-outdoor areas. As with any printed textile product, it is worth matching the design, placement and cleaning frequency to the intensity of use and the environment in which the chair will be displayed.
