Sandwich displays
Sandwich displays are portable double-sided advertising displays for events, beaches, shopping centres and other indoor or outdoor promotional spaces. The oval fiberglass structure with printed Stretch PRO 260 g/m² fabric is easy to unfold, move and store, making it useful when quick setup and flexible placement are important. Available in four sizes, they help present directional, promotional or brand messages where standard signs are less convenient.
| Intended use | perfect for the beach, at events, in a shopping centre, presentation of indoor and outdoor advertising |
|---|---|
| Print material | Stretch PRO 260 g/m² |
| Construction | oval fiberglass rod |
| Printing technology | Sublimation |
| Dimensions | 120 x 70 cm, 180 x 115 cm, 200 x 100 cm, 250 x 100 cm |
| Set includes | bag, galvanized pins to fix the structure in the ground, printed fabric |
| Properties | compact, instant disassembly, personalised, double-sided print |
Sandwich displays are lightweight, oval advertising systems designed for quick brand communication in temporary and semi-permanent locations. They combine a flexible fiberglass rod structure with sublimation-printed Stretch PRO 260 g/m² fabric, creating a compact display that can be used on both sides. This makes them suitable for event zones, beach promotions, retail spaces, showrooms, restaurants, cafés, hotels and information points.
What makes sandwich displays practical?
The main advantage of this system is its fast handling. The display is supplied with printed fabric, a carry bag and galvanized pins for fixing the structure into the ground. After unfolding, it can be positioned where visibility is needed, and after the campaign it takes up little storage space. This is useful for companies that run recurring events, seasonal promotions or mobile sales activities.
Double-sided printing increases message exposure in pedestrian areas, entrances, open spaces and routes where people approach from different directions. The oval shape also helps the display stand out from standard rectangular boards, while the low weight supports frequent transport and repositioning.
How to choose the right size?
The available variants differ in visible area, weight and packed size. Smaller formats are easy to handle in compact spaces, while larger formats improve visibility in open areas and event zones.
- 120 x 70 cm, weight 1.72 kg, packed size 50 x 50 x 5 cm – for compact indoor or outdoor messages.
- 180 x 115 cm, weight 3.77 kg, packed size 65 x 65 x 5 cm – for event branding and directional communication.
- 200 x 100 cm, weight 3.66 kg, packed size 65 x 65 x 5 cm – for wider horizontal visibility.
- 250 x 100 cm, weight 6.03 kg, packed size 85 x 85 x 5 cm – for stronger exposure in larger promotional areas.
Where are they most often used?
Sandwich displays are chosen for product promotion, route marking, event information and temporary advertising. They work especially well when the display must be assembled quickly, moved during the event or stored between campaigns without taking up much space.
Practical use in campaigns and events
Sandwich displays are a good choice when advertising needs to be visible but the installation should remain simple. They can be used to mark a sponsor zone, guide visitors to a stand, highlight a product area, indicate an entrance or support seasonal sales in outdoor and indoor locations. Their compact packed format is particularly important for teams that transport many promotional elements between events.
In market practice, this type of product may also be referred to as a display sandwich, pop-up sandwich or Stowaway display. These names describe the same functional idea: a flexible, foldable advertising carrier with printed fabric and quick assembly. The main product name remains sandwich displays.
Choosing the variant for your location
When selecting a format, consider both the available space and the distance from which the message should be noticed. The 120 x 70 cm variant is convenient for smaller zones, such as information points, shop entrances or indoor promotional areas. The 180 x 115 cm and 200 x 100 cm versions provide a larger advertising surface while still remaining easy to transport. The 250 x 100 cm variant is suitable for open spaces, beach events, sports zones and larger promotional areas where stronger visibility is needed.
Weight and packed size also matter if the display will be carried frequently. The lighter variants are easier for one person to manage, while the larger option gives more visual impact. For outdoor use on suitable ground, the supplied galvanized pins help stabilize the structure and reduce unwanted movement.
Artwork and production considerations
The display is produced with sublimation printing on Stretch PRO 260 g/m² fabric. Because the product is double-sided, each side can carry the same or a different message, depending on the campaign concept. For clear communication, avoid placing too much text on the fabric. Short headlines, directional arrows, logos and simple promotional messages are usually easier to read in event environments.
- Prepare artwork with sufficient resolution for the selected display size.
- Keep key elements away from edges and areas affected by fabric tension.
- Use high-contrast layouts when the display will be viewed from a distance.
- Check whether both sides should contain identical or different content.
- Match the size to the expected viewing distance and available floor or ground space.
Common selection mistakes
A common mistake is choosing the smallest size only because it is easy to transport, even when the display will be used in a large outdoor zone. Another issue is using detailed artwork that works on a screen but becomes difficult to read in real event conditions. The best results usually come from matching format, message length and installation place before production starts.
For recurring campaigns, it is also worth considering storage and logistics. The carry bag and compact packed dimensions make the system easy to keep between events, which is useful for agencies, retail chains, sports organisers, hotels and promotional teams.
