Feather flags Standard – double-sided
Feather flags Standard – double-sided are portable advertising flags for events, trade fairs, showrooms, shops and indoor promotional areas. They are a good choice when the message must be visible from both directions and each side may require a different artwork. The Blackback PRO material limits show-through, while sublimation printing supports vivid colours. The system is easy to assemble, transport and adapt with replaceable printed fabric.
| Construction | aluminium, fibre glass |
|---|---|
| Material | Blackback PRO |
| Printing technology | Sublimation |
| Finish of material | Pole tunnel made of the base material, Tunnel in a different colour |
| Assembly | folding the mast elements + putting the flag on the mast by sliding it into a tunnel made of fabric |
| Intended use | business events, conferences, fair stands, halls, shops |
| Recommended bases | Drive-On Car Foot, Ground Spike, Ground Stake, Square Base 50 x 50 cm with Weighting Ring |
| Important information | Different artworks can be placed on both sides of the flag |
Feather flags Standard – double-sided are designed for promotional displays where both sides of the flag need to work independently. They provide twice the communication space compared with a single-sided flag and allow different artworks to be placed on each side, for example a logo on one side and an offer, direction sign or event message on the other.
What makes the double-sided version different?
The flag fabric is made of Blackback PRO material with a black inner layer. This layer reduces show-through between the two printed sides, so the message remains clearer even when the artworks are different. The print is produced using sublimation technology, which is suitable for saturated colours and brand graphics used in sales and event communication.
The construction combines aluminium and fibre glass mast elements. Assembly is straightforward: the mast sections are folded together and the printed fabric is slid onto the mast through a pole tunnel made of the base material or finished in a different colour. The printed fabric can also be replaced when the campaign, offer or branding changes.
Where does it work best?
Because the double-sided fabric has a higher weight than a single-sided flag, this product is recommended mainly for indoor use or for locations without strong wind. It is commonly used at business events, conferences, fair stands, halls, shops, information points, showrooms, restaurants, hotels, fitness and beauty venues and other customer-facing spaces.
- two independent print sides for clearer communication from different directions,
- Blackback PRO material to limit graphic show-through,
- portable mast system for repeated promotional use,
- replaceable fabric for seasonal campaigns and changing offers.
How to choose the right variant?
The grouped product includes Crest, Feather and Quill shapes in selected S, M and L sizes. Choose the variant by the available space, required visibility distance and height of the display. Smaller versions are practical in tighter indoor areas, while larger formats increase visibility in halls, fair spaces and open promotional zones where the flag can be safely installed with a suitable base.
Variant selection and display planning
When choosing Feather flags Standard – double-sided, start with the place of use and the viewing direction. If visitors approach the stand from two sides, the double-sided version helps keep the message readable without relying on reverse print. It is also useful when each side should carry a different message, such as wayfinding on one side and a promotional claim on the other.
The available options differ by flag shape, graphic size and total height with the flag. Crest and Feather variants offer classic vertical advertising formats, while Quill has a distinctive shape and is available up to a larger L format. The choice should be linked to the ceiling height, walking distance and the amount of content that needs to be shown.
| Variant | Graphic size | Best use |
|---|---|---|
| Crest S / M | 55 x 195 cm or 60 x 255 cm, two sides | For compact displays and standard indoor promotional areas. |
| Feather S / M | 71 x 195 cm or 71 x 260 cm, two sides | For events, halls and fair stands requiring a classic flag shape. |
| Quill S / M / L | 76 x 176 cm, 97 x 224 cm or 121 x 291 cm, two sides | For stronger visual presence, especially in larger promotional spaces. |
Bases and safe placement
The base should be selected according to the system height and the surface where the flag will stand. For flat indoor floors, the Square Base 50 x 50 cm with Weighting Ring is a practical recommendation. Depending on the installation site, Drive-On Car Foot, Ground Spike or Ground Stake may also be selected. The double-sided flag should not be treated as the same as a lightweight single-sided version, especially in windy conditions.
Artwork and production tips
Prepare each side as a separate artwork if the messages differ. Keep key logos, text and calls to action within safe areas so they are not affected by the tunnel, edge finishing or the natural curve of the flag. Avoid very small text when the flag is intended to be read from a distance. Strong contrast and a clear hierarchy of information usually improve legibility more than adding extra content.
- check whether both sides should be identical or completely different,
- match the flag size to the viewing distance and indoor space,
- choose the base according to the floor or ground type,
- plan replacement fabrics if the same mast will be used for future campaigns.
Terminology used by buyers
On the market, this product may also be described as a double-sided advertising flag, promotional feather flag, event flag or beachflag. These terms are often used by customers when looking for portable display systems, but the main product here remains Feather flags Standard – double-sided with Blackback PRO material and a mast system for repeated use.
