Print Floor
Print Floor is smooth printed event flooring for exhibitions, trade fairs, retail spaces and branded interiors. It is used where the floor should become part of the visual communication rather than just a neutral surface. The uniform, non-fibrous finish supports sharp UV-printed logos, colours and messages, while B1 fire classification and non-slip properties make it suitable for public and commercial spaces.
| Intended use | decorations, fair stands, offices, shopping malls, shops |
|---|---|
| Printing technology | UV |
| Material attestation | B1 |
| Maximum material width | 3,20 m |
| Properties | easy to clean, non-slip, the possibility of personalizing the package |
Price from: €18,00 /m2
Print Floor is a custom-printed event flooring solution designed for professional spaces where branding, safety and visual consistency matter. Unlike traditional textile carpets, it has a smooth and uniform surface that helps printed graphics remain sharp and easy to read. This makes it suitable for exhibition stands, retail campaigns, shopping malls, offices, showrooms and temporary promotional zones.
What makes Print Floor different?
The main advantage of Print Floor is the quality of visual presentation. Its flat surface allows logos, colour fields and promotional messages to be reproduced with high precision using UV printing. The result is a clean, branded floor area that can support the overall stand design or interior concept without the blurred effect often associated with fibrous materials.
Print Floor is intended for environments with regular visitor traffic. The material is easy to clean, supports quick preparation of the display area and can be removed and stored after the event. This is useful for event agencies, exhibition contractors and marketing teams that need a practical floor covering for repeat installations, campaigns or short-term brand activations.
Where does it work best?
Print Floor is a good choice when the floor has to communicate a brand message, guide visitors or visually complete a space. It is commonly used in:
- trade fair stands and exhibition zones,
- shopping malls, retail spaces and branded shop areas,
- offices, reception areas and showrooms,
- conference spaces and promotional events,
- decorative installations where easy cleaning is important.
Key technical information
The product is printed with UV technology and has B1 fire classification, which is important for many public and exhibition venues. The non-slip properties support safer movement in busy spaces, while the maximum material width of 3.20 m helps plan larger floor layouts with fewer production limitations. The final format and design can be personalised to match the project requirements.
How to plan a Print Floor project
When specifying Print Floor, start with the place of use and the role of the floor in the space. For an exhibition stand, the flooring often needs to match walls, counters, banners and display systems. In retail or shopping mall projects, it may be used to highlight a promotional area, direct customer movement or create a temporary branded zone. In offices and showrooms, it can support interior branding without changing the permanent floor finish.
Print Floor is sometimes referred to by customers as printed event flooring, custom printed floor covering or branded exhibition flooring. These terms describe the same practical need: a floor surface that combines functional covering with printed visual communication. For ordering and production, the main product name remains Print Floor.
File preparation and graphic design tips
Because the product is viewed from above and often from a walking distance, the artwork should be designed differently than a wall banner. Large logos, clear colour areas and simple messages usually work better than small text or detailed layouts. If the floor is part of a larger stand concept, prepare the design together with the surrounding visual elements to keep colour, scale and direction consistent.
- Use vector logos and high-quality artwork whenever possible.
- Avoid placing important small text in high-traffic zones.
- Consider the viewing direction from entrances, aisles and key visitor paths.
- Plan the final size in relation to the stand, furniture and display equipment.
- Check whether the venue requires B1 fire-rated materials for floor applications.
Installation, use and maintenance
Print Floor is designed for convenient event use: it can be installed, removed, cleaned and stored without complex preparation. The easy-to-clean surface is useful in busy commercial spaces where visitors walk across the printed area throughout the day. Non-slip properties also help improve comfort and safety in public environments, provided the flooring is installed on a suitable surface and used according to the project conditions.
Before installation, the base floor should be clean, dry and even. Dust, moisture or uneven surfaces may affect the appearance and use of the printed flooring. For larger areas, it is worth planning the layout carefully in advance, especially when the design must align with stand elements, aisles or furniture positions.
Typical mistakes to avoid
The most common issue is treating floor graphics like standard wall graphics. Floors are exposed to foot traffic, furniture and viewing from different angles, so the design should be bold, readable and practical. Another frequent mistake is ignoring the final installation environment. Public venues, shopping centres and exhibition halls may have specific safety requirements, so B1 classification and non-slip properties should be considered early in the project.
Print Floor is best selected when the floor is an active part of the communication concept. It is not only a decorative layer, but a branded surface that can help structure the space, support wayfinding and strengthen the visual identity of the event or commercial interior.
