Cardboard triangle and modular totems
Cardboard triangle and modular totems are free-standing point of sale displays for stores, cinemas, restaurants, trade fairs and other high-traffic interiors. Their lightweight cardboard construction creates a large advertising surface while remaining easy to assemble, move and transport. Choose between triangular and modular formats in different sizes to match the available floor space, visibility requirements and planned campaign duration.
| Intended use | Free-standing advertising medium for use in cinemas, trade fairs, restaurants and chain stores. |
|---|---|
| Material | Corrugated cardboard, flute E, Solid cardboard GC2 |
| Printing technology | UV |
| Properties | Lightweight construction, very large advertising space, easy to assemble and economical to transport. Available in various sizes. |
Cardboard triangle and modular totems are practical free-standing advertising media for point of sale communication, event promotion and indoor brand visibility. They are designed for spaces where the message needs to be visible from several directions without using permanent fixtures, walls or complex installation systems.
What makes these cardboard totems effective?
The triangular construction provides three printable sides, so one display can carry several messages or repeat the same visual for better recognition. This format works well in areas with changing traffic flow, such as shopping aisles, cinema foyers, restaurant entrances and trade fair stands. Modular versions extend the range with compact display options for campaigns that require easy handling and economical logistics.
- Large advertising area on a compact floor footprint.
- UV print for clear, direct brand and promotional communication.
- Lightweight construction made from corrugated cardboard, flute E, or solid cardboard GC2.
- Easy assembly and convenient transport, including flat packed dimensions for each variant.
- Several size options for different interiors, visibility distances and campaign needs.
Where are they used?
These totems are suitable for temporary and seasonal campaigns in chain stores, cinemas, restaurants, cafés, shopping malls and cultural venues. They can present offers, product launches, menus, event information or wayfinding messages. At trade fairs and promotional events, they help organise the stand area and increase the visibility of a campaign without adding heavy equipment.
How to choose the right variant?
The choice depends mainly on available floor space, desired height and how much advertising surface is needed. Narrow triangular formats, such as 26.60 x 26.60 cm bases, are useful where space is limited. Larger 46.60 x 46.60 cm versions give stronger presence and better visibility from a distance. Modular cardboard triangular and square totems at 45 x 45 x 127 cm are practical when a more compact, structured display format is required.
Choosing between triangular and modular formats
The classic cardboard triangle totem is a good choice when the display should be seen from several angles. Three printed sides make it suitable for open spaces, corridor intersections and sales areas where customers approach from different directions. The taller 190 cm versions are more visible in busy interiors, while 156 cm versions are easier to integrate into smaller promotional zones.
Modular cardboard totems are suitable for campaigns that need a compact, repeatable format. The triangular modular version keeps the three-sided communication advantage, while the square version offers a more regular shape for layouts where the display must align with furniture, shelves or exhibition structures. In everyday purchasing language, these products may also be referred to as cardboard display totems, POS totems, promotional towers or free-standing cardboard displays, but the product group here remains cardboard triangle and modular totems.
| Variant | Size | When to choose it |
|---|---|---|
| Cardboard triangle totem | 26.60 x 26.60 x 156 cm | For narrow spaces and short to medium-distance visibility. |
| Cardboard triangle totem | 26.60 x 26.60 x 190 cm | For limited floor space with a taller communication surface. |
| Cardboard triangle totem | 46.60 x 46.60 x 156 cm | For stronger presence while keeping a moderate display height. |
| Cardboard triangle totem | 46.60 x 46.60 x 190 cm | For high-visibility campaigns in larger retail or event areas. |
| Modular cardboard triangular totem | 45 x 45 x 127 cm | For compact modular displays with multi-sided messaging. |
| Modular cardboard square totem | 45 x 45 x 127 cm | For structured layouts and regular display arrangements. |
Artwork and production tips
When preparing files, plan the message separately for each side of the totem. One side can show the main campaign visual, while the other sides can present product benefits, a menu, event details or directional information. Keep the key text large enough for the expected viewing distance and avoid placing important elements too close to fold, joining or edge areas.
- Use concise headlines and high-contrast colours for fast reading in busy interiors.
- Prepare graphics with the final totem orientation in mind, especially for three-sided layouts.
- Check whether the display will stand in an aisle, entrance area, stand zone or near shelves.
- Match the height and base size to traffic flow, available floor space and message priority.
Typical applications
Cardboard triangle and modular totems are often used to promote seasonal offers, premieres, new products, loyalty campaigns, special menus, exhibitions and local events. They are also useful as supporting communication in banks, fitness clubs, museums, theatres, car showrooms, airports and train stations, where lightweight indoor advertising media are preferred for temporary campaigns.
