Winter is one of the most demanding periods for outdoor and large format exhibitions.
Frost, moisture, wind, temperature fluctuations and intensive use quickly expose solutions that looked good only at the visualisation stage.
In such conditions, it becomes clear that the effectiveness of an exhibition is determined not only by graphic design, but by material quality, print technology and the way the entire system is prepared.
Continue reading “Large format in challenging conditions. Why winter is the ultimate test for exhibition solutions.”