A trade fair stand is often one of the biggest costs of a brand’s presence at an event.
At the same time, it is one of the fastest “consumed” communication tools.
It is designed for a few days of the fair — and after the event… it is stored away or no longer used.
Meanwhile, a well-planned exhibition can work much longer than the event itself.
Continue reading “How to plan a trade fair stand that works before and after the event”