Blog

How to prepare your exhibition setup before the season returns

Between September and November, Europe reaches the peak of the trade fair season. Industry events in Cologne, Frankfurt, Paris, Amsterdam, Prague and dozens of other cities bring entire sectors together in one place — distributors, customers, partners and competitors. For agencies and brands present at these events, one thing matters most: everything must be ready before the installation team enters the hall.

In spring 2026, we invited Labo Print customers to take part in a customer satisfaction survey. We wanted to better understand how you evaluate working with us — from product quality, delivery times and customer service to your everyday needs related to ordering advertising materials.

From 1 July 2026, the next stage of EU regulations on light international transport will come into force. It will cover, among others, some transport operations carried out by delivery vehicles and vehicle combinations above 2.5 t, used in international goods transport or cabotage operations.

How to plan brand presence across summer event spaces

Your brand is entering the summer season.

Beer gardens, beaches, festival zones, pop-ups at events, sponsorship of outdoor happenings — that means fifteen activations in different locations and different formats. Every single one needs to look exactly the same.

Start in June to be ready for September.

September 1st does not move.

For retail chains, it marks the launch of Back to School campaigns — with updated window communication, promotional zones and POS materials ready from day one.

For schools, high schools and kindergartens, it is the end or peak of the recruitment season — with recruitment banners, signage, stickers and space branding that needed to be ready weeks earlier.

Signage, sponsor zones and production under time pressure

Your client is sponsoring a music festival for the first time.

The brand logo will appear on 60 metres of banners near the main stage, across multiple sponsor zones and on VIP materials. You received the brief three weeks before the festival. The organiser has just changed the layout of the main zone.

Your retail client wants all materials ready before the end of July.

The brief lands in your inbox in June. Inside: a dozen stores, multiple material formats, one deadline — and most likely several rounds of corrections before final approval.

Pre-season event checklist

For agencies, marketers and event organisers

The print market is changing faster than it did just a few years ago. Clients increasingly expect not just a single product, but comprehensive service. A request for leaflets today may quickly turn into a need for beachflags, roll-ups, an exhibition stand, POS materials or large format advertising tomorrow.

B2B purchasing is changing faster than many people realise. More and more companies want to order advertising, event and display materials exactly when they need them – quickly, conveniently and without unnecessary steps.

Organising a run, marathon or any other sports event involves much more than marking the route and opening registration. The success of the event is also determined by details that participants often notice only on site – smooth organisation, intuitive movement between zones and clear communication throughout the venue.

The event and trade show season may look similar every year, but it always verifies the same decisions. Not at the design stage, but much later – during installation, transport and subsequent use.

A well-designed event space doesn’t draw attention to itself.
It simply works.

From April 14–16, 2026, the Labo Print team will be present at Warsaw Pack at Ptak Warsaw Expo – one of the leading packaging industry events in Central and Eastern Europe.

On 1–2 April 2026, Labo Print will participate in C!Brand Paris, an event dedicated to visual communication, retail solutions and brand activation.

Stadium choreographies require materials that perform well on large surfaces and help create spectacular visual experiences. At Labo Print we offer production of TIFO stadium flags designed for sports events and large textile installations.

In projects using backlit frames, the key decision is not only about the structure itself, but above all about the material the graphic is printed on. It determines how light interacts with the print, how details appear, and how long the display maintains its visual quality.

At Labo Print, we continuously simplify the ordering and production process. That’s why we have launched new language versions of our online shop shop.laboprint.eu, allowing you to prepare projects faster and place orders in your own language.

Mast + flag | while stocks last

If you are looking for maximum outdoor brand visibility, now is the perfect moment to choose standard single-sided beach flags XL, 5.6 m high, at a promotional price.

The promotion includes standard single-sided beach flags in all available shapes: QUILL, CREST and FEATHER, delivered as a complete set: mast + flag. A ready-to-use solution for events, festivals, sports activities and outdoor brand exposure.

We introduce attractive pricing conditions for shelf displays produced using digital technology at volumes of 300–500 units.
This offer is designed for brands that value flexibility, short lead times and predictable quality – without the need for very high print runs.

On 11–12 March 2026, Labo Print will exhibit at Sign, Print & Promotion Finland – a key industry event for print, visual communication and promotional solutions in the Nordic region.

Winter is one of the most demanding periods for outdoor and large format exhibitions.
Frost, moisture, wind, temperature fluctuations and intensive use quickly expose solutions that looked good only at the visualisation stage.

In such conditions, it becomes clear that the effectiveness of an exhibition is determined not only by graphic design, but by material quality, print technology and the way the entire system is prepared.

A trade fair stand is often one of the biggest costs of a brand’s presence at an event.
At the same time, it is one of the fastest “consumed” communication tools.
It is designed for a few days of the fair — and after the event… it is stored away or no longer used.

Meanwhile, a well-planned exhibition can work much longer than the event itself.